Company Overview
Dynamics Link is an award-winning technology provider that offers software solutions and services that boost sales, reduce costs, analyze finances, and
ensure security. We aim to transform the way businesses do business.
Having a long and solid partnership with LS Retail and Microsoft, we have managed to solve real challenges for various industries; whether Retail, Food and Beverages, Hospitality, Pharmaceutical, Trading, Healthcare, Finance, Manufacturing, Governments, etc.
Located in Egypt and KSA, our leadership continues to
present tangible guidance and support in business
management, automation, analysis, and more
The ultimate mission of Dynamics Link is to
empower businesses with Microsoft Dynamics Solutions for customers in Africa and the Middle East that elevate their operational wheel and business growth.
Dynamics Link’s goal is to be the leading and most preferred Microsoft Dynamics Partner in providing Microsoft Dynamics Solutions all-over Africa and the Middle East with reliable and top-rated support and maintenance.
Expert Team
Since 2015, our various clientele have grown to 100+ customers. Committed to uphold a world class service, our 60+ team members take pride in helping businesses in the Middle East, Africa, GCC, Europe, and beyond.
Dynamics Link strives to deliver excellent customer service and help you deliver greater value from your IT investment. As trusted advisors in business management solutions, a leading Microsoft Dynamics ERP partner who delivers innovative solutions and first class support for your existing Microsoft Dynamics NAV and LS Retail software solutions.
Dynamics Link have 25 years of cumulative experience in delivering integrated business management systems encompassing, Enterprise Resource Planning (ERP), complimentary Customer Relationship Management (CRM) and Business Intelligence (BI) solutions, giving you that all important powerful and future proof, business critical solution which delivers best practice, processes and functionality designed specifically for your business and your people.
We get to know your business by immersing ourselves in your strategy, we consult with you; we design the perfect solution to match your business needs, we implement it, make it work and ensure it continues to deliver business benefits.
Meet our Leaders
Dynamics Link is the first Egyptian company that becomes a Partner for both Microsoft Dynamics and LS Retail, which provides Microsoft Dynamics NAV, LS NAV and LS NAV Hospitality. It was founded specially to be a NAV provider for Africa and the Middle East. It was established by Dr. Hossam El-Sammad, CEO, and Mr. Ahmed Attia, Microsoft Dynamics NAV Consultant/Developer, Certified LS Retail Consultant/Developer and APICS Certified. With their experienced business methodology and high technical skills, they’re leading Dynamics Link towards the top of its market.
Ahmed Attia is highly qualified with 24 years of experience in ERP, Retail and Hospitality Solutions on Microsoft Dynamics 365 Business Central (Formerly known as Microsoft Dynamics NAV or NAVISION).
He worked many years with Navision Software a/s in Denmark, and was in Lead Application Developers for many of the standard features in the Application right now like Transfer Orders, Drop Shipments, Business Calendars, Warehouse Management.
He was the Lead Consultant / Developer for many international clients such as Damas, Tiffany, Adidas, Paris Group, Carpet Right, Beirut Duty Free, Spinney’s, Awlad Ragab, IKEA worldwide, Boots pharmacies Sweden, Sodexo restaurants, Paris Group Dubai 80 Restaurants, Delmar & Attallah Pharmacies, Ragab Sons, Mori Co, Tamara, Teds, Mince, Brioche Doree, Saudi Catering.
Attia is a specialist in Microsoft Dynamics 365 Business Central / LS Central, and he has a huge experience in international consultancy and training, along with product presentations, solution design and ERP team mentoring and development.
In 2016, he co-founded Dynamics Link with Dr. Hossam El-Sammad, to be now one of the leading Microsoft Dynamics and LS Retail partners in the region.
Hossam El-Sammad has more than 30 years in the health care industry, as he finished studying medicine at Kasr Al-Aini school of medicine in 1988, and finished his master degree in ENT surgery 1992, where he started building his career in health and health informatics since then.
During the last 28 years, Hossam was involved in the business analysis, project management and implementation for more than 700 organizations in the ME and Africa.
Hossam is also a Board member in the Chamber of Information Technology and Communication since 2012.
In 1992, Hossam established his own health care IT solution company CompuMedical that has a clear vision to be among the leaders in providing health care organizations in the ME and Africa with state-of-the-art Healthcare IT Solutions and implementation services that leverages their efficiency and effectiveness.
In 2016, he co-founded Dynamics Link with Mr. Ahmed Attia, to be now one of the leading Microsoft Dynamics and LS Retail partners in the region.
Mile Stones
Founded by eminent professionals with more than 25 years of experience in the technology sector as well as their local and international connections in every industry.
Built-in compatibility with Microsoft Dynamics 365 LS Central for the Dynamics Pharmacy MEA and Dynamics Home Delivery modules.
By including Arafa Group and Delmar & Attalla Pharmacies to our client list, we were able to break into the fashion and pharmaceutical industries.
Customized Dynamics Call Center, Void Analysis, and Batch Posting in Microsoft Dynamics 365 LS Central and Microsoft Dynamics 365 Business Central.15% more people were employed, and LS Retail, an Aptos company, certified our experts in LS NAV.
Dynamics Link becomes the first Egyptian Diamond Partner for both Microsoft Dynamics and LS Retail, By signing agreements with Yeshi Group and Saudi Airline Catering Company, we expanded into Africa and the GCC, resulting in a 32% increase in our market share. Global companies like Brioche Doree in Egypt and GT World of Beauty in Germany were also added.
Our knowledgeable team developed Dynamics Cashier Daily Closure & Dynamics wedding list to be stored in Microsoft Dynamics 365.
Microsoft Dynamics 365 Business Central and LS Central Manpower increased to 20%, and our qualified experts received certificates from LS Retail, an Aptos company, for LS Central for restaurants and LS Central for retail.
- Established KSA branch
- Added new enterprise success stories
- Azadea – UAE, Lebanon
- United Media Services (UMS), the leading media and advertising agency in Egypt.
- Damas Egypt and Jawhara -Retail -Egypt.
- Shaheen Center – Retail – Egypt.
- New Add ones With-Holding Tax, Post Dated Cheques, and Multi-Payment Terms.
- Our Manpower Increased 20%.
- Our Qualified Experts received certifications from LS Retail as an Associate Dynamics 365 Business Central Functional Consultant and as a Central SaaS Certified Professional.
